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Build industry relationships in a relaxed, but highly productive setting at the CFIC Annual Convention!

Fill carts with fresh ideas through:

  • Business networking opportunities
  • Presentations from top executives
  • Educational sessions
  • Business networking opportunities
  • Presentations from top Executives
  • Educational Sessions

While this three-day event is not a trade show, it offers a variety of opportunities for vendors to showcase their products and services and for grocery retailers to sample products, learn about services, and build rapport with vendors and other food industry associates.

July 19-22, 2026

Hilton Myrtle Beach Resort

Who Should Attend?

Anyone involved in the running of or purchasing for a grocery retail company or anyone who sells products or services to the retail grocery industry, including, but not limited to:

  • Grocery Retailers (senior management, directors, category managers, etc.)
  • Sales Agents
  • Vendors
  • Wholesalers/Distributors
  • Service Providers

Testimonials

“The CFIC Convention allows us to have multiple productive meetings with key vendors mid-summer which helps us to keep on track for the year on Joint Business Plans.”

Nick Carlino, EVP, Sales & Marketing, MDI

“The CFIC Convention provides our category teams the opportunity to meet with numerous suppliers, wholesalers and brokers over a few days. This event serves as the platform for personal time with our business partners to plan, strategize and further develop relationships. In addition, we greatly value the networking as well as social events, and look forward to the convention each year.”

Karen Fernald, VP Fresh Category, Merchandising and Pricing, Food Lion

The CFIC Convention gives attendees the opportunity to get as much out of the event as they are willing to put into it: a well thought out and brief presentation deck for the One-on-One meetings can be a wonderful way to bounce ideas off of key decision makers in a relaxed setting, allowing two way communication that can lead to identifying enhancements to existing plans that can lead to incremental sales.

Joe Welsh, National Account Manager, McCall Farms

My team and I had a great time at the CFIC Convention and really appreciate all the work that went into the event to make it a huge success. Thank you for all your support during the year in preparation for the show. We are already looking forward to next year’s event!

Jamie Mann, Vice President - Carolinas, Riteway Sales and Marketing

I always enjoy being able to get together with industry colleagues, conduct business, and spend quality time outside the office. As always, CFIC delivers on putting on an event that is both productive and fun!

Jorge Silva
The Campbell's Company
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